Vicente Eduardo “Verb” del Rosario, Vic’s grandson, is a major player in VMAG. We learned that Believe has been collaborating with VMAG since 2019 on the regional development of its artists and this timely and well-planned partnership will expand the existing alignment and reinforce the many strengths of VMAG’s unique catalogue. Believe started investing in the region as early as 2013 and is now the leading digital player in 14 territories. The Asian continent is the fastest-growing digital music market and experts say that it will become the largest recording music market globally by the end of the decade. Among its esteemed roster of music artists are Sarah Geronimo, Regine Velasquez and Sharon Cuneta. VMAG is controlled by Viva Holdings, the family-owned media company that owns the oldest and the richest back catalogue in the Philippines. I am very confident that leveraging each other’s expertise, this joining of forces will enable both Believe and Viva to seize all the available opportunities in the Philippine market and contribute to the steady rise of your exceptionally talented artists.” “I am extremely happy to establish this long-term partnership between our company and the Viva Music group, touted as the most established and most innovative music company in the Philippines.
He added, “With Viva’s 50 strong years in local entertainment, the entry of Believe will solidify our stronghold in the music scene and escalate our roster of very talented artists to a more competitive level, making their dreams of being internationally renowned closer to reality.”įor his part, Sylvain Delange, managing director for Asia Pacific of Believe, is excited with the many possibilities this acquisition will bring to the table of the world’s leading digital music company.
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